Our Story

    Pearl and Earl is a small family business based in the wild Welsh borders near the book town of Hay on Wye..  we believe in the little things, we believe in #everydayjoy and all of our products have this ethos.  Whether it is joy in the making, giving, receiving or joy for the planet we hope you love what we do

    The Story so far..

    Pearl and Earl was launched by the founders from their dining room table and it became an online store in 2007, with our first collection of Art Prints, Craft Kits and Homewares launching to trade in 2008.  

     In 2010 our first ethical clothing sweat was created.

    2019 is the 12th anniversary since the creation of Pearl and Earl and the founders decided to move onto pastures new.  The clothing collection has continued to grow from strength to strength and we regularly ship our ethical clothing and homewares around the world.

    The current custodians of this family brand are avid VW lovers, outdoor enthusiasts and lovers of a good do..  #everydayjoy is what we will continue to inspire and do.


    A New Experience of Flavor

    Coffee tastes have changed so much that I remember around 2012, introducing a much more acidic coffee into our blend thinking we were going to lead customers into a new experience of flavour, only to be dismayed on day one with customer’s dissatisfaction with a fruitier and more flavourful coffee. Coffee is after all the seed of a fruit. From then on, we began to work at a gradual pace, turning up the brightness a little, season after season. Today we can proudly craft a coffee with notes of lemon meringue, strawberry or passionfruit and find people on all sides of the counter are learning and developing their pallets.

    Learn More?

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