Our Story

    Pearl and Earl is a small family business based in the wild Welsh borders near the book town of Hay on Wye..  we believe in the little things, we believe in #everydayjoy and all of our products have this ethos.  Whether it is joy in the making, giving, receiving or joy for the planet we hope you love what we do

    From The Beginning

    Thank you for taking the time to want to learn a little more about our story. Pearl and Earl was launched by founder Jacqui from her dining room table. With a background in fashion and product design her sideline project became an online store in 2007, with our first collection launching to trade in 2008. Her husband Gareth soon joined the adventure, making it a family affair.


    We started with a collection of Art Prints and Homewares.  In 2009 we launched Paper Straws and Paper Decorations, which can be seen in 6 years worth of Living Etc Christmas specials, Selfridges and Liberty window displays and Oscar winning movies. We even decorated the VIP area for the BBC at Buckingham Palace for the Jubilee. We are particularly proud of our evolving ethical clothing collection.

    A New Experience of Flavor

    Coffee tastes have changed so much that I remember around 2012, introducing a much more acidic coffee into our blend thinking we were going to lead customers into a new experience of flavour, only to be dismayed on day one with customer’s dissatisfaction with a fruitier and more flavourful coffee. Coffee is after all the seed of a fruit. From then on, we began to work at a gradual pace, turning up the brightness a little, season after season. Today we can proudly craft a coffee with notes of lemon meringue, strawberry or passionfruit and find people on all sides of the counter are learning and developing their pallets.

    Everyday Joy

    As we have developed many different styles of products over the years, we are often asked "what we do" and "what drives us"...Our design ethos has always been everyday joy.. joy in the wearing, sharing and giving of our products. All designed in house and ethically sourced.

    We believe that the secret to happy living is creating little moments of joy to add to our lives.. and taking the time and space to appreciate the little things. We call it EVERYDAY JOY and all that we create has this ethos in mind. We have a passion for seeking out the new and have a reputation for innovation.

    What brings us joy?

    We started this business to be able to do something we loved that allowed us to live the Good Life .. spending more time with our young family, living a slower simpler life. So our brand is small and our aim is not to be high street giants - but a brand that is familiar to those who know us and who listen, learn and evolve with our customers.

    Over the years we have been lucky enough to win multiple awards for our endeavours, including the competitive Best Home Product at Top Drawer and the Natwest Venus Online award. We believe in the power of small change for good and champion ethical and eco products.

    Learn More?

    If you would like to see more behind the scenes and join our story, why not get social with us and follow our channels.  Or sign up to our mailing list for the latest exclusive offers and news.

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      Making Waves

      In addition to emphasizing quality, we have also striven to share our eco and ethical journey. We did not set out to be an eco company, but as a family who practise organic principles, who also run a small business, we soon realised that we were naturally making more choices that reflected our personal values.  We believe that small ripples of change can make a tidle wave of difference and with this in mind as we learn more, we want to continue to share our journey with you. We are committed not only to bringing you the best products we can create but also the best practises and processes as part of our brand journey.